Optimistic Scotland fans become the heroes of new campaign from IRN BRU

IRN-BRU is helping to build hype for the national side ahead of the Euros by turning some of Scotland's most hopeful fans into stars.

Article Source: IRN-BRU
Last Updated: 9 May 2024 11:22

With less than 40 days to go until the first ball is kicked in Germany, IRN-BRU is helping to build on optimism sweeping the nation ahead of the summer tournament by celebrating hopeful fans on social media who have been the first to declare faith for the team.

Optimistic fans have seen the positive posts they’d put out on social media plastered across huge billboards and touring digital vans as they join BRU in spreading hope amongst the country ahead of Germany 2024.

They include a fan in Glasgow announcing they’ll get the number 24 tattoo’d onto their back if Scotland win the tournament, a supporter in Peterhead who’s backing the team to lift the trophy and even a fan in Ratho who has predicted it’ll be France who Scotland face in the final.

Speaking about their optimism ahead of the tournament, Alexander Wilson said: “No matter what happens, it's been the most incredible run to be a part of. With a few things going in our favour, we can get out of the group and after that anything can happen. Bring on June 14.”

Double back-to-back tournament qualifications, dispatching Spain in the group stages and a widely praised campaign leading to a place in Germany with two games to spare has given fans plenty to look forward to this summer.

Kenny Nicholson, IRN-BRU’s Head of Brand said: “It’s a big summer of football and it's clear to see that some Scots have already dared to dream. We’re championing a selection of the nation’s most confident supporters who have the belief that we can.

“There are signs of optimism everywhere and this is only going to increase in the run up to the tournament. For now, we’re doing our part to help it spread.”

IRN-BRU is now calling on other true BRU-lievers to share their messages of support for the national team on social media.

Offering a ‘dose of optimism in every can’, IRN-BRU is rolling out special promotional packs which will be appearing across the nation, fuelling the spread of optimism.

Marking the first phase of IRN-BRU’s summer football campaign, keep an eye on the brand’s socials for plenty more footy optimism over the coming weeks.

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest East Renfrewshire News

New documentary tells the story of world record breaking Scottish brothers

A new documentary - now live on STV Player - tells the story of the Maclean Brothers and their self-confessed “piss poor” preparations the ocean adventure that lay ahead.

David Attenborough and Eurovision steal the spotlight at Vue venues in Scotland this month

Audiences are invited to travel the globe - both musically and visually - this May, as both David Attenborough and Eurovision head to the big screen at Vue venues across Scotland.

The Royal Yacht Britannia Exhibition and Retail Experience are shipshape and ready to welcome visitors

2025 marks the next chapter in The Royal Yacht Britannia Trust’s legacy with the opening of a brand-new, world-class visitor centre with exhibition and retail experience.

Get set for Summer: East Renfrewshire Culture and Leisure launches Summer Holiday Camps

East Renfrewshire Culture and Leisure has launched its summer holiday programme, packed full of activities to keep the kids active and entertained during the school break.

Pavilion Festival rounds off biggest event yet with Happy Mondays and STREETrave Classical

Pavilion Festival has rounded off its biggest ever event with over 16,000 music fans enjoying three days of non-stop live music and feel good vibes on Ayr’s iconic Low Green.

Cineworld announces first ever 4DX Family Day

For one day only, families can experience Moana, Paddington, and Harry Potter and the Philosopher's Stone in immersive 4DX at all 34 Cineworld 4DX screens nationwide.

Dive into a career as a Swim Teacher with new course

A new training course has been lined up for aspiring swim teachers who want to dive into a new career, learn new skills and support the next generation of swimmers.

Brand new show Something About Lennon opens UK tour this month with Scottish dates

Celebration of the iconic late Beatle's life and music will be performed at 26 venues nationwide.

Celebrate Fathers Day in Style with Dobbies Sunday Lunch and Planting Experience

This June, Dobbies Garden Centres is presenting a brand-new way to celebrate Father’s Day, combining a hearty Sunday roast with a hands-on grow-your-own herb planting workshop.

Blue Light Awards Scotland to honour emergency services heroes

Nominations for the Blue Light Awards Scotland, recognising the courage, commitment and community spirit of our Blue Light Services, are now open.

Funding awarded to seven projects for tree planting in cities and towns across Scotland

The Urban Forestry Programme is supporting projects in urban areas to help more people experience the benefits of trees.

Rory McIlroy Confirmed for Genesis Scottish Open

Newly-crowned Masters Tournament champion Rory McIlroy is set to compete for a second Genesis Scottish Open title!

Holding Back The Years: 40 Years of Simply Red in cinemas May 15

To celebrate 40 years of legendary music, Simply Red are releasing their concert film 'Holding Back the Years: 40 Years of Simply Red, Live in Santiago' on the big screen.

This May bank holiday weekend sees 3 day festival take over Ayr Beach and the sun is set to shine!

Pavilion Festival 2025: From Big Top, live music to secret gigs - here's what to expect!

Fun for all the family at the 36th annual Scottish Game Fair

The Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair is back for its 36th year at Scone Palace, taking place 4th - 6th July 2025.

Free Glorious Grass gardening workshop for children at Dobbies

Dobbies Garden Centres are welcoming children across the UK to join in on the fun this May to uncover all there is to know about grass at its free Little Seedlings Club workshop.

New Bluey collection comes to cinemas for the May Bank Holiday

Bluey at the Cinema: Let's Play Chef Collection will be playing in cinemas across the UK and Ireland from Saturday 3rd May, just in time for the Early May Bank Holiday weekend.

New and exclusive Heritage Planting and Afternoon Tea experience comes to Dobbies

Dobbies Garden Centres is hosting a new hands-on planting and afternoon tea experience inspired by the RHS Chelsea Garden Show and Dobbies' 160-year heritage.

Stories of inspiring young women sought by charity

The Young Women’s Movement, Scotland’s national organisation for young women and girls’ leadership and rights, is seeking nominations for its tenth annual 30 Under 30 list.

Paisley Food and Drink Festival returns next weekend with a supersized celebration

Paisley Food and Drink Festival returns on Friday 25th and Saturday 26th April for its biggest event yet with an extended site and more vendors than ever before!

Trusts join forces to explore complexities of the Battle of Culloden

The National Trust for Scotland and the National Trust have teamed up to give an insight into the complexity of the Battle of Culloden in a pair of podcasts this April.

Love Your Lawn with Dobbies

Dobbies Garden Centres is hosting a very special FREE Grow How event in stores across the UK this May in partnership with Alzheimer's Research UK to mark Dementia Action Week.

Exclusive child planting event in honour of National Childrens Gardening Week

Dobbies Garden Centres are celebrating National Children's Gardening Week by welcoming families along to its Children's Planting and Afternoon Tea experience on Saturday 31st May.

A festival for tiny tots is coming to Glasgow this Summer

A festival for Glasgow's littlest revellers is launching this summer, and it's set to be a treat for the whole family!

East Renfrewshire Culture and Leisure Launches New Craft Cafe

East Renfrewshire Culture and Leisure has announced the launch of a brand-new adult art class this month.

BBC Introducing comes to TRNSMT Festival, bringing 20 rising stars

Rockstar Energy presents TRNSMT has announced the BBC Introducing Stage, previously River Stage, will showcase 20 of the most exciting emerging artists in the country.

First Bus to improve reliability of over 30 Glasgow bus services thanks to AI

First Bus is making minor service updates to 33 routes across Glasgow from Sunday 20th April as its new AI-driven timetables continue to improve reliability for customers across the city.

New social media campaign to inspire East Ren residents to Love Local

East Renfrewshire Council has launched a new 'Love Local' focused marketing campaign showcasing and celebrating the wide range of amazing local businesses across the area.

East Renfrewshire Culture and Leisure unveils brand new gym equipment

Fitness members are benefitting from brand new gym equipment at two local fitness centres.

The hoppiest time of the year at the National Trust For Scotland

The National Trust for Scotland is hopping into spring as it hosts 40 Easter egg trails at the special places in its care in April!

Popular Listings

Eastwood Park Theatre Rouken Glen Park East Renfrewshire HSCP Walking Groups Greenbank House and Garden Dams to Darnley Country Park Whitelee Windfarm Visitor Centre

Optimistic Scotland fans become the heroes of new campaign from IRN BRU

IRN-BRU is helping to build hype for the national side ahead of the Euros by turning some of Scotland's most hopeful fans into stars.

Sponsored Links

Latest East Renfrewshire News

Sponsored Links

Sponsored Links

Popular Events

Popular Listings