itison founder calls for action to help children who will have nothing this winter
Founder of Scottish business, itison, Oli Norman, has spoken out about the 'devastating' level of poverty in Scotland this festive season.
Article Source: Social Bite
Last Updated: 10 December 2024 13:10
To tackle this, the company has once again launched its £5 Christmas appeal in a bid to raise thousands for people who are vulnerable and homeless this winter, in partnership with Social Bite.
The annual initiative, which allows generous Scots to buy a person, family, or child who is homeless or vulnerable a hot Christmas meal or gift for just £5, comes amidst news that more children in Scotland will be homeless and hungry this Christmas than ever before.
Over the last decade, the itison £5 Christmas Appeal campaign has raised more than £3 million, with 700,000 donations made, meaning hundreds of people each year are able to enjoy a hot meal or a gift on Christmas Day at one of Social Bite’s coffee shops. Every year, the number of people accepting these meals increases, with more and more people visiting Social Bite on Christmas Day to enjoy good company, warmth, and a hearty meal.
Social Bite and itison have surveyed the drastically declining rate of security for vulnerable people across Scotland since last year and work closely with people who receive support from Social Bite’s services to hear their stories.
Two regular attendees of the festive meals are father and son Jim and Billy. The pair have attended the Social Bite Christmas meals, in partnership with itison, for over five years. The meals mean so much to them that in past years, Jim and Billy have walked from as far as Rutherglen in to Glasgow to have their festive celebrations with the charity.
Billy said: “Every year that we’ve been has been brilliant. There’s no public transport on Christmas Day, so for a few years we walked in until my dad got a bit older. They welcome you in, you get a nice meal. It’s turkey, potatoes, you get your dessert. It’s good portions. Not too big, but it’s not too wee. And the gifts you get are unbelievable.”
Jim added: “Last year we got a charger for our phone, a pair of slippers, sweeties. Hats, scarves, gloves, a thermal to keep you warm when you’re outside. For a lot of people who are otherwise by themselves, who don’t get anything, they’re over the moon.”
Over the years they’ve got to know some familiar faces. But it’s the ones who don’t return – reflecting the instability and dangers of homelessness – that stick most with Jim and Billy.
Jim commented: “The thing that’s quite sad is you see a lot of people and then you don’t see them, because of their situations. You get to know people, and then you’re told ‘they’re no longer here.’ It’s the young ones. One minute you see them, and the next year they’re not here.”
It was revealed earlier this year that the increase in homelessness in Scotland poses a ‘serious risk’ to life as a lack of accommodation is leaving people without somewhere safe to call home, forcing them to endure freezing temperatures and extreme weather conditions.
Oli Norman, owner of itison, said: “It’s 2024, and people are still going hungry, still without a decent home, still living on the streets, and still at serious risk because there is not enough accommodation for people who need it. The cost of living is still increasing, pushing more people into devastating poverty.
“There is simply not enough support for people who are, or are at risk of becoming, vulnerable and homeless. Families and children across the country will be spending Christmas Day without a hot meal, gift or safe place to call home – more must be done. We hope that once again our £5 voucher can bring some comfort to people who need it this festive season. We are urging people to please go online and buy a voucher for the same price as a coffee or a meal deal – we need your help to break this cycle of homelessness. Let’s act now.”
Social Bite founder Josh Littlejohn MBE said: “Social Bite is experiencing unprecedented rise in demand from people who are homeless across the country due to the national housing emergency and the increasing cost of living.
“The itison £5 Christmas appeal is a simple way for people to get involved and help bring some joy to people and families who are homeless and need it most this winter. For many people across the country, Christmas Day can be extremely challenging, but with the itison £5 voucher, you can give someone the chance to have a hot meal and enjoy some good company on what should be the most joyful day of the year. This year, you also can make a child’s day with a Christmas gift for £5. Thank you to the amazing Scottish public for your continued support this Christmas.”
The £5 vouchers are available now at itison.com.
In addition to the itison £5 Christmas Appeal, donations and gifts can be made to Social Bite’s Festival of Kindness online or at one of the Trees of Kindness located throughout the UK.
For a full list of essential items needed, and to make a donation online, visit: social-bite.co.uk/festival-of-kindness/.
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