Scottish hospitality group serves up new digital loyalty scheme to cut customer bills
Scottish hospitality group, Signature, has launched an innovative new digital loyalty scheme to help cost-conscious customers save money dining out.
Article Source: Signature
Last Updated: 28 January 2025 13:47
Signature has teamed up with Edinburgh-based hospitality tech start-up, Stampede, to develop the bespoke technology and cut 25 per cent from customer food and drink bills at 22 of its restaurants and bars in Edinburgh, Glasgow, Aberdeen, St Andrews and Bridge of Allan.
The new ‘Crave’ initiative will offer a VIP pass to a range of exclusive discounts at Signature venues throughout 2025 and beyond.
Over 4,500 people have already signed up to Signature’s Crave loyalty scheme and the group hopes to reach 10,000 members by the end of 2025.
From 31st January until the end of March, Signature venues will be offering 25 per cent off customer food bills, seven days a week, except Kyloe Gourmet Steak Restaurant in Edinburgh.
Paul Kerr, Digital Marketing Manager from Signature Group, said: “By teaming up with our tech partners, Stampede, we’ve been able to develop our very own digital technology and launch the new Crave loyalty scheme to help benefit everyone.
“Our loyal customers can now sign up to Crave and enjoy a range of exclusive discounts at each of our 22 venues in January, throughout 2025 and beyond.”
The new Crave initiative is one of the many ways in which Signature is increasingly adopting the latest technology to enhance the customer experience at each of its venues across Scotland.
Signature’s Paul Kerr added: “Tech became a necessity to visit hospitality venues during the pandemic, but we now see that in the long term we can harness its many advantages, in tandem with interactions with staff, which remains key.
“Crave is a great example of how we’re really embracing technology to enhance the customer experience. In 2025, we aim to be digital first in everything we do. We have a very wide customer demographic and look forward to increasingly personalising Crave to give them all benefits that really suit them.
“Signature, like all players in our sector, is seeing its margins squeezed on many sides, and we see that Crave can really help us effectively manage demand across our portfolio and encourage our customers to visit more of our venues - while crucially giving back and helping them save money.”
Patrick Clover, Founder and CEO of Edinburgh-based hospitality tech start-up, Stampede, said: “For more than half a decade we’ve collaborated closely with Signature Group to bring industry-leading technology into their venues. We both share the goal of enhancing customer experience and engagement before, during and after each visit.
“The Crave campaign is an innovative use of Stampede’s new loyalty platform. We look forward to watching Crave go from strength to strength and working on future creative projects with the Signature team.”
Crave is free to join and is available as a downloadable pass that can be saved to mobile digital wallets.
For more information about Signature Group venues around Scotland and to sign up to the Crave, go to signaturepubs.co.uk/crave-loyalty
Edinburgh-based Signature Group is a leading Scottish hospitality company made up of over 20 bars, restaurants, hotels and a brewery, with venues located throughout Edinburgh, Glasgow, Aberdeen, St Andrews and Bridge of Allan. For more information on Signature Group, go to signaturepubs.co.uk
Sponsored Links
Latest East Renfrewshire News
Step into Christmas at Dalmeny Park with special festive menus and afternoon teas this December
Dalmeny Park is pulling out all the stops to make this festive season truly magical, unveiling its 2025 festive dining menus and afternoon teas available until 23rd December.
READ MORE
Scottish jazz talent in tune as award winners unveiled
The Scottish Jazz Awards 2025 celebrated the cream of the crop in the jazz scene on Sunday night, honouring outstanding artists and contributors at a memorable ceremony in Glasgow.
READ MORE
Anna Campbell Jones launches small batch Scottish botanical rum distilled in Glasgow
Interior designer, BBC Scotland's Home of the Year judge and entrepreneur Anna Campbell-Jones has released her first spirit.
READ MORE
Enjoy East Ren announces Winterfest programme
Enjoy East Ren has announced its Winterfest programme, packed full of Christmas cheer, with festive events for all the family.
READ MORE
Family run Jackton Distillery unveils bumper festive programme for 2025
Jackton Distillery, the family run Lowland distillery behind the RAER whisky, spirits and wine portfolio, has announced a packed Christmas calendar for December 2025.
READ MORE
Name the Loganair Christmas puffin and win a family adventure
Loganair, the UK’s leading regional airline, has launched a new festive competition to name the puffin starring in its emotional Christmas advert.
READ MORE
Festive fun on the farm at the National Museum of Rural Life
Celebrate the season with festive fun for the whole family at the National Museum of Rural Life.
READ MORE
Braehead celebrates bright young business stars this Christmas
Scotland's premier retail destination, Braehead Shopping Centre, today announce that this Christmas they will again welcome the Young Enterprise Christmas Trade Fayre.
READ MORE
East Renfrewshire to introduce 20mph speed limits to improve road safety
East Renfrewshire Council is set to reduce the speed limit on more than 1,100 residential streets and school zones to 20mph in an effort to make roads in the local authority safer for everyone.
READ MORE
Loch Lomond Shores Christmas Festival is a Christmas cracker this year!
A family rollercoaster, giant snow globe, rides, stalls, street food and live entertainment makes Loch Lomond Shores FREE Christmas festival the perfect Christmas day out for all the family!
READ MORE
Zizzi celebrates a fresh era with a new menu and app, by giving 132 people free pasta for one year
Zizzi has introduced a new food & drink menu across all its restaurants, launched a brand-new Zizzi app, and is giving 132 people free pasta for one year.
READ MORE
Festive Season at Marine & Lawn Hotels & Resorts Collection
Marine & Lawn Hotels & Resorts Collection have launched some new offerings designed for memorable Christmas stays, spectacular Hogmanay celebrations, and cozy winter escapes.
READ MORE
Authors celebrate Book Week Scotland 2025 at East Renfrewshire Libraries
Libraries across East Renfrewshire celebrated Book Week Scotland (17-23 November 2025) with a series of author events and workshops.
READ MORE
Second year of Urban Forestry Programme opens across Scotland
Community groups, organisations and schools across Scotland are being invited to apply for grants of up to £100,000.
READ MORE
Find a festive backdrop in Glasgow and the West
From frosty gardens to cosy tearooms, National Trust for Scotland places in Glasgow and the West are offering a host of winter experiences and special events this festive season.
READ MORE
Salmon return to Levern Water in Barrhead after 170 years
Salmon have returned to the Levern Water in Barrhead for the first time in 170 years, thanks to an award-winning river restoration project by East Ren Council and SEPA.
READ MORE
The Wizard Wae The Big Bawz: New adult panto brings comedy to Scotland in January
January needn't be a drag as Scotland's brand-new adult panto, The Wizard Wae The Big Bawz, hits the road, arriving just when the country needs a burst of joy!
READ MORE
The Doddie Weir match ball delivery is voted Greatest Murrayfield Moment
Doddie Weir’s emotional match ball delivery at Murrayfield in 2017 has been voted the greatest moment in the stadium’s 100-year history, after thousands of fans took part in a nationwide poll.
READ MORE
New book launches in Busby by local author, Marissa McCudden
Debut author, Marissa McCudden, has launched her new book, 'There's Lots of Different Types of Clever' with illustrator, Michael Spy on Amazon.
READ MORE
Much loved classic Scottish play, The Steamie, is set to return to venues in 2026
The Steamie has been scrubbed up ahead of making a return to theatres across the country next year as part of an exciting new chapter in its long-standing story in the theatre landscape.
READ MORE
Medea to tour Scotland in 2026
Bard in the Botanics will be launching their 25th Anniversary year with a Scotland-wide tour of their award-winning version of Medea, by Kathy McKean (after Euripides).
READ MORE
Imagine Theatre prepares for an exciting season of pantomimes across Scotland
Imagine Theatre proudly presents a spectacular lineup of family pantomimes across Scotland bursting with laughter, music, sparkle, and dance starring some of Scotland's best-loved entertainers!
READ MORE
Step into the magic at Dobbies Garden Centres
Dobbies Garden Centres has a fantastic line up of Santa’s Grotto and Quiet Grotto experiences, with an exciting North Pole adventure inspired theme, running from 23rd November - 24th December.
READ MORE
Footballers shine at SPAR Future Stars Cup
Girls' football stars from across East Renfrewshire showed their skills at the SPAR Future Stars Cup.
READ MORE
Scottish Ensemble announce projects for Spring and Summer 2026
Scottish Ensemble, a pioneering collective of musicians championing music for strings, announces its series of events for Spring/Summer 2026.
READ MORE
Aldi Scotland is turning up the Christmas cheer with its first ever festive Supermarket Sweep
Aldi Scotland is giving one lucky customer the chance to take part in a seasonal edition of its popular shopping challenge, all while raising vital funds for Children's Hospices Across Scotland.
READ MORE
Hidden treasures of Murrayfield
Murrayfield heritage lead Laura Tinch reveals hidden collection of 5,000 artefacts charting a century of Scottish rugby history.
READ MORE
Santa clocks in early: Scotland shift heroes among 30,000 invited to claim free festive meal
Greene King pubs is raising the spirits of Scotland's hardest workers this festive season, hosting 'The Big Christmas Shift' across 700 pubs nationwide, giving away 30,000 meals on Monday 1st December
READ MORE
Festive days out to make the most of the season
From wreath-making workshops through to New Year’s Eve street parties, here's a rounded up some of the best events to help make the most of the season with loved ones in a fun and creative way.
READ MORE
SAY Award winner announced as Kai Reesu
Kai Reesu’s ‘KOMPROMAT vol.i’ was tonight announced as winner of The Scottish Album of the Year (SAY) Award, as the country’s national music prize Ceremony took place in Dundee’s Caird Hall.
READ MORESponsored Links
Sponsored Links