GlasGLOW announces all new show for 2025, inspired by the legendary 80s campaign that made Glasgow smile
itison has confirmed that GlasGLOW will return to the Botanic Gardens from 24th October – 2nd November for its eighth year and with its biggest show yet... GlasGLOW's Miles Better!
Article Source: GlasGLOW
Last Updated: 27 August 2025 17:04
Inspired by the iconic 80s “Glasgow’s Miles Better” campaign that transformed the city’s image, this year’s GlasGLOW is a love letter to Glasgow, celebrating the places, people and culture that make us smile.
Step into nine larger-than-life Glasgow icons, re-imagined at GlasGLOW including the Glasglow Garden Festival, Tam Shepherds World of Magic, and the Clockwork Orange.
Over 80,000 people are expected to descend on the West End for Scotland’s largest Halloween event, powered by a multi-million-pound investment from itison and a team of 150+ creatives and event specialists.
Fan favourites will also return from Marshmallowland’s fairy-lit campfires and gooey treats to The Patch, a pumpkin wonderland for the perfect photo moment. Earlybird tickets go on sale Wednesday 3rd September at 7.30am, exclusively at www.glasglow.com.
Oli Norman, CEO of itison and creator of GlasGLOW, said: “Since launching GlasGLOW in 2018, over 80,000 people have joined us at the event every year - it’s become a highlight of the year for families, friends and visitors from across the UK.”
“This year is extra special as we bring back the iconic 80s ‘Glasgow’s Miles Better’ campaign in a whole new way, lighting up the city’s icons as you’ve never seen them before.”
“Every year peak tickets sell out within minutes so make sure you set a reminder to get the slots you want.”
Earlybird tickets:
• Under 3s: Free
• Child: from £9
• Adult: from £22
• Fast Pass & Mallow child: from £16
• Fast Pass & Mallow adult: from £30
The show combines immersive sound and light displays, stunning photo opportunities, a gourmet street food village and unforgettable interactive moments.
Fast Pass & Mallow tickets return this year, offering priority entry, a campfire classic marshmallow skewer, and a queue-hop straight into the show’s legendary Marshmallowland.
Organisers continue to prioritise accessibility and inclusion, with Relaxed Sessions on Thursday 30th October at 4:45pm and Sunday 2nd November at 4:30pm. The team from Pamis will also return with Changing Places toilets from 30th October to 2nd November, alongside sensory guides, a quiet space, and GLOW passes to support visitors with sensory sensitivities.
The itison Pumpkin Fund also returns, supporting good causes around the Botanics. Since launching in 2019, it has raised £100,000 for local charities and donated more than 8,000 free tickets and thousands of pumpkins to community groups, hospitals, and charities - helping as many people as possible experience GlasGLOW.
Earlybird pricing tickets go on sale exclusively at www.glasglow.com and www.itison.com on 3rd September at 7.30am.
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