New campaign to inspire residents to shop, explore and love East Renfrewshire

A bold and ambitious new place brand for East Renfrewshire has been unveiled featuring 17 local businesses.

Article Source: East Renfrewshire Council
Last Updated: 11 June 2021 14:26

The new ‘Here’ identity aims to unite the area’s unique towns and people, encouraging a shared sense of pride amongst residents following the effects of the pandemic, with the ability to promote East Renfrewshire as a desirable place in which to live, work, visit and invest over the longer term.

To support economic recovery following the Covid pandemic, the branding is featured in a new campaign inspiring local people to shop, dine, explore and love East Renfrewshire.

The branding is supported by a colourful design and local photography, but is anchored by a graphical patchwork showcasing the diversity of the different towns, landmarks and activities that make up East Renfrewshire. The patchwork is inspired by the textile industry history of the area, with a modern twist.

Led by East Renfrewshire Council, focus groups with residents, business owners, business improvement districts and staff led to the development of the ‘Here’ campaign.

Feedback highlighted that people across the authority have a strong sense of local pride and identity about the individual towns and villages where they live. The new place brand celebrates the fact that residents are proud of being from ‘here’.

The marketing campaign is funded by the Scottish Government’s Town Centre fund and Scotland’s Town Partnership’s Love Local fund, and features 17 local business owners and some of the area’s beauty spots.

Online marketing will further support the campaign, which will include a series of social media videos fronted by TV personality and Giffnock native Jennifer Reoch, and featuring interviews with a range of local businesses on the importance of shopping local.

East Renfrewshire Council Leader Tony Buchanan said: “The Covid-19 pandemic is causing unprecedented disruption to the economy and this new place brand for East Renfrewshire is one of a number of initiatives planned to support local businesses. East Renfrewshire has an excellent range of businesses to meet many needs locally and it’s been fantastic to have local business owners involved in our new campaign to highlight this. Encouraging local people to support local businesses more will have a considerable benefit to the local economy, local business owners and their families. It will support jobs and help strengthen our communities and get them back on their feet following the pandemic.”

Got a story to share? Send us an email at hello[@]whatsonnetwork.co.uk

Latest East Renfrewshire News

Summer long celebration of the 90s and britpop launched

PubLife, a UK-wide summer celebration of the '90s will take place in over 500 pubs, including 7 in Scotland.

Family days out just got better with free entry for kids at Scone Palace

This summer, as school holidays get underway, families are invited to enjoy a day out at Scone Palace with their Kids Go Free promotion.

Scone Palace International Horse Trials

The inaugural Scone Palace International Horse Trials will take place from 21st–24th August 2025 in the stunning grounds of Scone Palace and Perth Racecourse.

Countdown begins: The AJ Bell Great Scottish Run returns to Glasgow in October

Scotland's greatest running event, the AJ Bell Great Scottish Run, will return to Glasgow on Sunday 5th October and they want everyone to 'Be Your Greatest'.

BTS fans take the spotlight in latest K Pop documentary heading to Vue

BTS Army: Forever We Are Young, a brand-new documentary celebrating the fans that helped catapult 21st century pop icons BTS into global stardom comes to Vue.

SAY Award opens submissions for eligible albums

Scotland’s national music prize – the Scottish Album of the Year (SAY) Award – has opened submissions for 2025’s £20,000 prize.

Great value summer holiday activities at Dobbies Garden Centres

This summer, gather the whole family and head to Dobbies Garden Centres for a day of fun-filled activities that will keep costs down.

FREE family festival at Loch Lomond Shores returns on 5th and 6th July

Summerfest, the FREE family festival at Loch Lomond Shores, is back on the 5th and 6th of July with lots of things to see and do!

Flag raised to commemorate Armed Forces Day in East Renfrewshire

East Renfrewshire Council raised the Armed Forces Day flag today to mark Armed Forces Day which will be held on Saturday 28th June.

Earlybird tickets drive buzz for 2026 Scottish Caravan, Motorhome & Holiday Home Show

The biggest show of its kind in Scotland returns with Earlybird tickets and a give-away with headline sponsor Border Caravans!

July events at Dobbies Garden Centres

Check out July at Dobbies with it's Little Seedlings Club on rainforests and Grow How on pest control and healthy gardens!

Historic Environment Scotland calls for public stories for national wellbeing exhibition

Historic Environment Scotland is calling for people across the country to connect with heritage to boost their wellbeing as a part of a national campaign, Historic Places, Breathing Spaces.

Scottish Bar and Pub Awards 2025 adds two new categories and voting deadline extended!

Scotland's hospitality industry and customers have spoken, and the Scottish Bar and Pub Awards 2025 has listened!

Busby pub celebrates triple award success

A Busby pub is one of six locals to have been selected from 2,400 around the UK to receive a prestigious Recognition Award from Heineken-owned Star Pubs.

Just Announced: Stars Set for the Stage at Eastwood Park Theatre

Eastwood Park Theatre has announced a whole host of brand-new shows featuring well-known faces.

25th year of Refugee Festival Scotland gets underway

Refugee Festival Scotland gets underway today, kick-starting nine days of dance performances, film screenings, visual art and photography exhibitions and community events across the country.

Exclusive Superman screening at Vue venues in Scotland

Tickets are on sale for an exclusive Superman screening at Vue venues in Scotland, with fans in for an extra special treat to take home.

Acclaimed debut Only Here, Only Now from Tom Newlands chosen as Waterstones Book of the Month in Scotland

The paperback edition of Only Here, Only Now by Tom Newlands has just been released - and is already making waves.

East Renfrewshire Culture and Leisure launches search for sports supporting superstars

East Renfrewshire Culture and Leisure has launched a search for local sports supporters in the community to recognise at its annual Sport and Physical Activity Awards.

Funding Boost for Charities at Scottish Building Society AGM

Scottish Building Society marked its Annual General Meeting (AGM) by announcing funding to support eight local charities and good causes across the country.

Classic car enthusiasts set to visit Loch Lomond Shores

Visitors are invited to come along and get up-close to some amazing cars, set against the beautiful backdrop of Loch Lomond, as part of a great day out.

Paws, play and heritage on parade

Bark by popular demand, the Gordon Setter Parade returns on Saturday 5th July as part of the Game & Wildlife Conservation Trust (GWCT) Scottish Game Fair, held at the stunning Scone Palace.

Dobbies hosts brand new Fairy Garden Tea Party

Dobbies Garden Centres are inviting families across the UK along to its stores on Saturday 28th and Sunday 29th of June to spend a magical afternoon filled with fun activities and good food.

How to train your Dad in 4DX Cineworld enlists Gerard Butler

Cineworld is launching a brand new 4DX Father's Day gift experience, containing two 4DX tickets and ponchos, perfect for experiencing the new live-action "How to Train Your Dragon" film.

Summer of Roses: Free gardening workshop at Dobbies

Dobbies Garden Centres is hosting a free Rose-themed Grow How workshop this June, sharing top tips for caring for this beloved flowering plant.

Cheers to 30 years: Scottish Bar and Pub Awards celebrate with public voting now open

Scotland's longest-running hospitality awards turn 30 - and they want you to have your say!

Loch Lomond Unplugged is coming this weekend!

Loch Lomond Unplugged, our FREE showcase of talented buskers and singer/songwriters, is this weekend and we’re super excited to welcome great acts from across Scotland and beyond!

Veterans celebrate Health for Heroes Award at VE Day event

East Renfrewshire Culture and Leisure invited veterans for afternoon tea at Barrhead Foundry to celebrate the 80th anniversary of Victory in Europe Day.