New campaign to inspire residents to shop, explore and love East Renfrewshire
A bold and ambitious new place brand for East Renfrewshire has been unveiled featuring 17 local businesses.
Article Source: East Renfrewshire Council
First Published: 11 June 2021 14:26
Updated: 11 June 2021 14:26
The new ‘Here’ identity aims to unite the area’s unique towns and people, encouraging a shared sense of pride amongst residents following the effects of the pandemic, with the ability to promote East Renfrewshire as a desirable place in which to live, work, visit and invest over the longer term.
To support economic recovery following the Covid pandemic, the branding is featured in a new campaign inspiring local people to shop, dine, explore and love East Renfrewshire.
The branding is supported by a colourful design and local photography, but is anchored by a graphical patchwork showcasing the diversity of the different towns, landmarks and activities that make up East Renfrewshire. The patchwork is inspired by the textile industry history of the area, with a modern twist.
Led by East Renfrewshire Council, focus groups with residents, business owners, business improvement districts and staff led to the development of the ‘Here’ campaign.
Feedback highlighted that people across the authority have a strong sense of local pride and identity about the individual towns and villages where they live. The new place brand celebrates the fact that residents are proud of being from ‘here’.
The marketing campaign is funded by the Scottish Government’s Town Centre fund and Scotland’s Town Partnership’s Love Local fund, and features 17 local business owners and some of the area’s beauty spots.
Online marketing will further support the campaign, which will include a series of social media videos fronted by TV personality and Giffnock native Jennifer Reoch, and featuring interviews with a range of local businesses on the importance of shopping local.
East Renfrewshire Council Leader Tony Buchanan said: “The Covid-19 pandemic is causing unprecedented disruption to the economy and this new place brand for East Renfrewshire is one of a number of initiatives planned to support local businesses. East Renfrewshire has an excellent range of businesses to meet many needs locally and it’s been fantastic to have local business owners involved in our new campaign to highlight this. Encouraging local people to support local businesses more will have a considerable benefit to the local economy, local business owners and their families. It will support jobs and help strengthen our communities and get them back on their feet following the pandemic.”
Latest East Renfrewshire News
Could your canine companion be top dog
Red Sky Productions are casting for a new family entertainment series for BBC Scotland and are looking for dogs and their humans to take part!
Summer of staycations in Scotland with Love Seafood
Love Seafood is on a mission to inspire the nation to fall in love with seafood and here's a round up of the best award-winning fish and chip shops in Scotland.
David Livingstone Birthplace reopens to the public
David Livingstone Birthplace in Blantyre has reopened its doors after four years, following a £9.1m regeneration project!
Applications now open for the Sound of Young Scotland Award
The Scottish Album of the Year Award introduce new award, with one young and emerging artist set to win £5000 to support creation of debut album.
With less than 50 days to go, the countdown is on for cinch presents TRNSMT
The countdown is on for Scotland's biggest music festival as an outstanding array of acts prepare to descend on Glasgow Green over the 10th - 12th September!
Museum landscaping work receives much needed funding boost
David Livingstone Birthplace has received a huge selection of bedding plants and climbers from Asda Blantyre to help complete external landscaping works ahead of reopening on July 28th!
Doors Open Days will return in September with a programme of in person and online events and activities
2021 marks the 32nd year of Doors Open Days, a festival that sees organisations and volunteers offer free access to sites and events across Scotland.
National Trust for Scotland: Step it up for Culloden challenge
The team at the National Trust for Scotland’s Culloden Battlefield have set a challenge to the public - and to themselves - to step up to protect the battlefield.
Stunning reservoir promenade proposal for East Renfrewshire
Ambitious plans to create a stunning walkway on the banks of an East Renfrewshire reservoir have been unveiled.
Scottish Friendly Childrens Book Tour Summer Competition
To help make reading fun this summer, author and illustrator Cressida Cowell is helping the Scottish Friendly Children's Book Tour launch a magical competition with some amazing book prizes.
Runrig announce preorder release date of music documentary There Must Be A Place
Runrig fans and music lovers can look forward to a unique insight into rock and folk history when the much-anticipated documentary There Must Be A Place is released on Friday 29th October.
Entertainment tops the bill at Glasgow Green Fan Zone
It's still game on at the official UEFA EURO 2020 Fan Zone at Glasgow Green, with a host of largely free activities to keep the whole family entertained until 11th July!
Glasgow treasures reopen to the public
Two of Glasgow's best-loved properties, which give a glimpse of Glaswegian life through the ages, are re-opening to the public!
Merchant City Festival announces fun filled 2021 programme
Merchant City Festival has launched its programme for this year's exciting long weekend of entertainment from Thursday 8th - Sunday 11th July 2021!
Gary: Tank Commander returns to entertain the troops!
The SEC Armadillo have announced that the legendary Gary: Tank Commander is back by popular demand to entertain the troops in this year's wish-filled family pantomime, Aladdin!
BRICKLIVE Animal Paradise now underway in Paisley town centre
Paisley First's BRICKLIVE Animal Paradise adventure is now underway in Paisley town centre!
Fun for the whole family at Glasgow Green Fan Zone
As schools finish up for summer holidays, the UEFA EURO 2020 Fan Zone at Glasgow Green has a host of free activities to keep the whole family entertained until 11th July!
Go underground to taste the history of the national drink of Scotland
Conservation charity the National Trust for Scotland and whisky brand The Glenlivet – two organisations with a long history – have joined forces for a special online event on 1 July.
Launch of Play Port sees Port Dundas become thrilling playground of activity!
Play Port – an exciting new collaboration between three of Glasgow's leading urban sports attractions – has launched today!
East Renfrewshire pupils score football fun
School pupils from across East Renfrewshire have been flexing their football skills to celebrate Scotland's men's team reaching the Euros.
cinch presents TRNSMT Festival is back for the part of the summer!
cinch presents TRNSMT will finally return to Glasgow Green from 10th – 12th September, following a year without live music in Scotland, for a festival weekend like no other!
Riverside Museum celebrates 10 incredible years since opening
Ten years ago Riverside Museum opened in Glasgow to much critical and public acclaim.
The Bark of Ayrshire immortalised in bronze
Canine celebrities Olive & Mabel, joined their owner Andrew Cotter at the Poet's Path in Alloway this week to meet another doggie duo, The Twa Dogs!
World Refugee Day to be celebrated as part of cultural programme of events at Glasgow Fan Zone
Declan Welsh & the Decadent West have been added to the line-up for the special World Refugee Day concert taking place at Glasgow Green this afternoon!
Outdoor theatre experience for kids at Eastwood Park
East Renfrewshire Culture and Leisure will host a free enchanting outdoor theatre experience to start the school summer holidays in style!
Nicola Benedetti and Iona Fyfe get behind Make Music Day Scotland this summer
Hybrid of in-person and online events planned in Scotland and across the UK to mark the global, annual celebration of music!
New walking tour app helps Glasgow get back on its feet!
From the latest graffiti murals to historic female icons that shaped Glasgow, get yourself outside this summer with the help of the new Glasgow Walking Tours app!
First Scottish Dance Band online concert series to launch this month
The first ever Scottish Dance Band online concert series is set to launch this month under the watchful eye of musician and BBC Radio Scotland presenter Gary Innes.
Mackies of Scotland and National Trust for Scotland announce partnership to get families exploring this summer
Families are invited to reconnect with the National Trust for Scotland properties they love, uncover clues as they explore and receive a delicious Mackie’s chocolate treat for their efforts.
New campaign to inspire residents to shop, explore and love East Renfrewshire
A bold and ambitious new place brand for East Renfrewshire has been unveiled featuring 17 local businesses.
Sponsored Links
