Article Source: Loch Lomond & The Trossachs Countryside Trust
First Published: 17 August 2021 14:59
Updated: 20 August 2021 10:43
Created in partnership between the Loch Lomond & The Trossachs Countryside Trust and the Loch Lomond & The Trossachs National Park Authority, the campaign will focus specifically on routes connecting Glasgow to the South and West regions of the National Park.
Based on a social marketing approach, the campaign will highlight the positive aspects of travelling by public transport as well as the negatives of car use, such as encouraging more travel by public transport to avoid congestion issues.
Using the hashtag #Journeythatmatters, the campaign will reframe journeys to the National Park as part of the overall experience, offering additional time to relax and enjoy the stunning views with family and friends. A series of suggested itineraries to explore the National Park by public transport will also be shared to inspire sustainable days out.
This campaign comes at a crucial time where more people are enjoying staycations and local days out due to the ongoing impacts of Covid-19. Whilst the health and wellbeing benefits of such visits are well accepted and tourism welcomed within the country’s economic recovery, in some popular areas the increase in traffic is having a negative effect. Promoting sustainable transport as a viable and attractive alternative to the independent car journey will attempt to reduce these impacts, and also positively contribute to lowering people’s carbon footprint. As Scotland moves to Level 0 and restrictions ease further, the Scottish Government guidance on travel by public transport continues to emphasise personal responsibility, good practice and informed judgement.
You can follow the joint social media campaign over the next six weeks on: Facebook, Instagram and Twitter at @trustinthepark. Alternatively check out our website; trustinthepark.org
The Countryside Trust would also love to hear from you! If you have any questions or would like to know some more about this project, please contact the Countryside Trust’s Behaviour Change Advisor Emily.Bowie@lochlomond-trossachs.org.
This behaviour change project is funded by Smarter Choices Smarter Places, which is Paths for All’s programme to increase active and sustainable travel throughout Scotland. The programme is grant-funded by Transport Scotland.
Image Credit: Countryside Trust
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